Snoop Dogg has reportedly banked more than £5 million from his appearance in Just Eat’s new advert.
The rapper, 48, is the face of the takeaway delivery service’s new campaign and recorded a new song for the company.
The star gives the jingle ‘Did somebody say Just Eat’ a new twist in the popular advert.
The source said: ‘It’s easy money and the adverts have proved a hit with audiences.
‘Snoop is a legendary character so the negotiation took time and plenty of cash.
‘But having him on board has not only driven sales, it’s given the brand a massive boost.’
The music insider said the song has proved very popular on social media and is the company’s most successful advert.