BTS’s V has the highest Instagram “brand value” in the world, outperforming celebrities with 8-10 times more followers

Kim Taehyung‘s social media influence is a force to be reckoned with, and the social-economic value of his 5-month-old Instagram account has already surpassed that of big global stars like Cristiano Ronaldo, Ariana Grande, and Selena Gomez.

K-media compared V’s brand value using SPEAKRJ, a social media auditor blog in India that analyzes, optimizes, and tracks the growth of social media accounts. The site’s “Influencer Statistics” sets the cost of an influencer post based on the number of followers and engagements.

According to the algorithm used by SPEAKRJ, the estimated cost of sponsorship posts on V’s Instagram account is estimated to be up to $773,000 (960 million won) per post as of April 22. He boasts a high engagement rate of 32%, with an average of 12.9 million likes per post.